A Sustainable Transformation
Re-Measuring Welfare and Organisational Success
On an organisational and national level, we need new forms of measuring success and prosperity, going beyond profit and GDP parameters: This should include measures which account for non-economic dimensions of welfare, as well as negative external effects on the environment and society.
By 2050, we want to follow a more cross-generational approach to decision-making in policy and business, for instance by including young people in decision-making bodies, or a stronger emphasis in decision making on long-term societal and ecological impacts.
By 2050, we want to achieve intergenerational sustainability, meaning that every generation leaves the world in a better ecological and societal state – in other words, leaves a net positive impact on the natural capital and society as a whole – than was handed to them by their previous generation.